Longbridge's first all-new MG for 16 years has drummed up over £3 million of business in just two weeks – with 180 cars sold.
The MG6 has got off to a flying start since the official VIP launch in April, with buyers facing a waiting list of up to six weeks as dealers cope with a flood of orders for the new model.
Sales of the new MG6 follow the relaunch of volume car-making at the Birmingham car factory six years on from the collapse of MG Rover in April 2005, when 6,500 jobs were lost.
MG Motor UK PR and Events Manager Doug Wallace said the Chinese-backed company was delighted with the response to the MG6, which sells for between £15,495 and £18,995.
“The value of MG6 GT fastbacks sold or ordered is just over £3 million – we have 180 orders in the pipeline. We are very pleased indeed with the response to the car, considering that it has only been on sale for a couple of weeks.
These are people who have been to dealerships and had the opportunity to drive the car.
We have got 32 dealers at the moment and we are actively recruiting more; there will be another 10 appointed in the next few weeks.
“The majority of people will order their model to certain specifications, and the average waiting period is five to six weeks.
“It’s taken off in a big way – people have seen the television adverts and we have got about 5,500 people on Facebook, which is growing all the time.”
The MG6, which is 80 per cent built in China and shipped to Birmingham for final assembly, will take annual car production at Longbridge into the thousands rather than the previous total of hundreds.
The car will also be on show at the Goodwood Festival of Speed from June 30 to July 3, one of the largest motoring events of its type in the world.
Meanwhile, the MG6’s saloon counterpart is set to go on sale in the UK next month, while a new hatchback model, the MG3, is also planned as part of the long-awaited rebirth of the motoring marque.