US sales, too, continue to be buoyant, where again it is the Evoque leading the charge. June sales in the US were up by two per cent compared with 2011, thanks in large part to the Evoque.
Looking at Land Rover in isolation it enjoyed a sales surge of 14 per cent thanks in large part to the Evoque.
The car’s appeal to US buyers shows no signs of waning and its continued success follows on from being declared the North American Truck of the Year.
At Haleword in Merseyside, where the Evoque is made, the firm recently celebrated the car’s first birthday.
Signs of its prospective success were evident from the outset – with 18,000 advance orders received.
And it has gone on to claim a raft of awards – 110 in total – including the Top Gear Magazine Car of the Year and World Design Car of the Year.
The Evoque has also transformed the Halewood production plant. In advance of its launch the workforce was increased to more than 3,000 employees and in March JLR announced it would recruit a further 1,000 employees to help deliver the increased volume of both Evoque and Land Rover Freelander 2, which is also manufactured at Halewood.
In just three years the workforce has trebled and the plant now employs more than 4,000 people.
Halewood operations director Richard Else, said: “The Evoque is an incredibly exciting vehicle that continues to turn heads. Sales remain strong across all markets and at the plant we’re working hard to meet demand.”
The Evoque has also proved a hit in other parts of the world.
Robin Colgan, managing director of Jaguar Land Rover Middle East, North Africa and Pakistan said: “I firmly believe the Evoque is proof of Land Rover’s historic ability to constantly innovate and define new segments and I’m pleased to say it has received an overwhelmingly positive response from our customers.
“Land Rover has always been very popular in this region and the success of Evoque reflects the position of the brand here.”
Ratan Tata: We saved a British icon but Jaguar Land Rover won't stop there
JLR could never make another E-Type Jaguar, says Tata chairman
Job boost expected after Birmingham Jaguar workers vote for efficiencies
How the Range Rover Evoque changed Jaguar Land Rover's fortunes
Purple haze for the £90,000 Range Rover Evoque 2012 GTS
- For more JLR news