The Land Rover Defender has a new starring role after more than 60 years – in the latest James Bond epic.
The opening sequence of Skyfall, featuring Daniel Craig as 007, showcases a Defender double cab pick-up in a major publicity boost to the oldest Land Rover of them all.
The vehicle, part of the Land Rover family for more than six decades, is driven in the opening scene by field agent Eve, played by Naomie Harris, sustaining quite a few dents in the process, as pictures show.
The Defender has been a staple part of the 4 by 4 production line since 1948 but has been overtaken in the glamour stakes in recent years by the likes of the Range Rover and the Discovery.
But the vehicle gets the Hollywood treatment in Skyfall, starring alongside the likes of Dame Judi Dench, Ralph Fiennes, Albert Finney and Javier Bardem.
Jaguar Land Rover provided a total of 77 vehicles for Skyfall, including the Range Rover and Jaguar XJ as well as the Defender for use both on-screen and as production support vehicles. John Edwards, Global Brand Director for Land Rover, said: “Land Rover is extremely proud to be associated with the new James Bond film Skyfall.
“The iconic Land Rover Defender is recognised around the world for its rugged appeal and the Range Rover is the pinnacle of SUV luxury and capability.
“Both vehicles are renowned as examples of excellence in British design and engineering.”
Co-producer Andrew Noakes, a veteran of 11 James Bond films, said: “Bond is quintessentially British and Jaguar and Land Rover are two of the most established and globally recognised British brands, so it was a natural step for us to involve them in the film.”
Jaguar Land Rover displayed one of the Defenders used in the movie at the 2012 Paris Motor Show in September and the truck is also currently on display at Harrods in London.
Land Rover said last year it was intending to unveil a new look for the Defender by 2015 and unveiled a concept vehicle, the Land Rover DC100, a modern interpretation of the original, at the 2011 Frankfurt Motor Show.