West Midlands businesses urged to keep innovating during downturn
Dec 2 2008 by Alun Thorne, Birmingham Post
Nation research report, launched to coincide with the start of Small Business Week. It highlighted that financial barriers – including access to credit – are a major worry for local firms. It also revealed that more than half (55 per cent) of Birmingham firms are coping with rising costs during the current downturn. However, despite difficult credit flow, roundtable guests believed that local businesses must not lose confidence and adopt a ‘batten down the hatches’ approach to business.
Jerry Blackett, CEO, Birmingham Chamber of Commerce, stressed that businesses’ current plans and activity must not be a knee-jerk reaction to the current economic climate, but rather a strategic approach to survival and growth. Carefully considering how to control costs to operate in a more efficient and productive way will help firms trade their way out of these more difficult times and be ready to take advantage of the upturn when it comes.
Talking to other small companies in the locality every day, I would say that there is still an appetite for growth in the West Midlands and these ambitions can be realised with the correct help.
One of the main hurdles to be overcome however is businesses’ lack of awareness of the support available. BT Business’ research shows that despite the availability of advice from BT, the Birmingham Chamber of Commerce, Business Link West Midlands, Advantage West Midlands amongst others, only 36 per cent seek support from private organisations, while a similar number (35 per cent) turn to the internet for assistance. Worryingly, a fifth of businesses in the region admitted to going it alone without any advice.
By not realising the wide range of resources that are available to help, small businesses are missing opportunities that could make a real difference to their bottom line. Not only are there free products and services that can save businesses’ time and money and introduce them to potential new customers, there are also expert advisors that can help set in place the best systems, processes and practices to make sure your business is a success.
One example is flexible working which can help cut travel costs, reduce wasted time out of the office, and improve staff motivation and productivity. Many of my team work from home. We hear from other small companies every day, who want support and advice to make it happen for their staff. Technology is the key enabler of flexible working and here in Birmingham we are fortunate to have extensive wireless broadband coverage, allowing us to be productive out of the office. For people in the rest of the West Midlands, mobile broadband makes working on the move possible.
There are other clever ways that firms can use IT and communications to profit. Amazingly 62 per cent of UK businesses are said to have more than four suppliers for telecoms and IT alone. Careful management and consolidation can reduce the time and money your firm is spending.
Other ways to cut costs can be as simple as making more calls using VoIP telephony, switching to online IT support or using software-as-a-service (SaaS) applications – which cut out expensive software licence fees. You can also reach new customers through an enhanced web page. My message is that there will always be opportunities for growth and making the most of the resources available will give you a head start.
