Rebranded Atisreal to consolidate expansion
Mar 4 2009 by Alun Thorne, Birmingham Post
Leading property company Atisreal is set to become BNP Paribas Real Estate from June.
The company said the decision to re-brand would allow it to clearly position itself internationally by consolidating its recently-expanded business across Europe, the Middle East and India.
BNP Paribas Real Estate is a leader within the Eurozone and the fourth-largest property advisory company in Europe. Atisreal is the most well-known brand to change to BNP Paribas Real Estate and has a strong market presence especially in France, Germany, Spain and in the UK.
Philippe Zivkovic, chairman of BNP Paribas Real Estate, said: “The move to a single and recognised brand as BNP Paribas Real Estate is not only meaningful for the company’s positioning in its markets but it also overtly shows our ambition and long-term vision and strategy as one group, which I believe is demonstrative of the vitality of our company. This re-branding is also a promise which we make to our clients internationally.
“I am very confident in the positive impact it will generate for them: they will have better visibility and easier access to a comprehensive range of expertise offered by a single provider.”
Tim Suffield, head of Atisreal’s Birmingham office, added: “This is a positive step for us. Rebranding as BNP Paribas Real Estate gives us a platform to expand and realise our ambitions of being a top-five UK and global property adviser in a market where further consolidation of the big players is inevitable. BNP Paribas is an incredibly strong brand worldwide and this will help us grow our business with clients, as well as strengthen our international coverage.”
Since its acquisition by BNP Paribas in 2004, Atisreal has gone on to acquire a number of other property firms in the UK including parts of the Chesterton business in 2005, Fuller Peiser in 2006, and several niche or regional firms including Parish Dean, Neilson Holt, Valuation Consulting, Hill Woolhouse and Morgan Pepper.
