Comtec help Land Rover spread message in 11 languages

Mar 15 2009 by Anna Blackaby, Birmingham Post

A Leamington-based language services firm has translated more than one million words for international automotive giant Jaguar Land Rover to enable the Midland carmaker to extend its global reach.

Language experts Comtec Translations translated the website of Warwickshire-based Land Rover into 11 languages to help the firm attract business from across the globe.

Comtec developed a unique software tool which allowed it to translate more than one million words in less than six weeks.

The technology, combined with the expertise of Comtec’s staff, allowed the company to successfully translate the website into French, German, Italian, Dutch, Spanish, Portuguese, Norwegian, Swedish, Russian, Arabic and Japanese.

Sophie Howe, general manager of Comtec, said: “When we first learned of Land Rover’s interest in our services we were delighted.

“The fact that we are being asked to carry out projects like this for a global giant such as Land Rover underlines our position as a market leader in translation and it is flattering to know how highly respected we are both nationally and internationally.

“We have a good team here at Comtec and we were always confident of being able to deliver the work to deadline while maintaining excellent quality standards.”

Jaguar Land Rover internet manager Rob Carr said: “As a global automotive company it is critical to remain competitive online.

“Since our first localisation of the global websites in 2001, it has become increasingly important to meet strict deadlines in refreshing our online content frequently and quickly, in local languages.”