Translation People put word out worldwide for PKL

Mar 22 2009 by Anna Blackaby, Birmingham Post

Solihull-based The Translation People has completed a major project to raise the global online profile of a leading UK supplier to the food service market.

The language services company was approached by PKL Group – a leading niche catering facilities and equipment company – to help improve its presence in internet search engine rankings, specifically Google, in 25 different languages.

Cheltenham-based PKL operates the world’s largest fleet of portable kitchens, supplying sectors including defence, prisons, education, catering and hospitality. 

It has a strong client base across the world’s military forces and is keen to expand its global activities into markets such as oil exploration and construction.

The complex project involved translating key search phrases – such as field kitchen – into 25 different languages, including Czech, Dutch, Danish, Arabic, Russian and Urdu.

The team of specialist translators were also required to identify any necessary rewording of the phrases that would improve search engine rankings in a specific language. 

As well as the key word translations, The Translation People also produced a simplified version of PKL’s website in five languages: Simplified Chinese, Arabic, Russian, Spanish and German.

These are the company’s first non-English language websites, designed to help PKL localise its presence and expand business in the rapidly-growing markets of Eastern Europe, Asia, South America and the Middle East.

The Translation People operations director Liz Athey said: “This contract perfectly illustrates the breadth and depth of our services.

“We provide translation services across a large number of languages.”