Gough Allen Stanley help Purity Brewing Co to SIBA honour

Oct 26 2009 by Anna Blackaby, Birmingham Post

Bromsgrove-based agency Gough Allen Stanley has helped a Warwickshire brewer scoop an industry award for its social media strategy.

Purity Brewing Co picked up the award for “Best Use of Electronic Media” at the Society of Independent Brewers’ (SIBA) Brewing Business Awards 2009 for a campaign devised by Gough Allen Stanley.

The SIBA judges praised the campaign for being “a fresh, engaging and effective social media strategy using Twitter and Facebook”.

Through its twitter account, @purityale, the firm shares company and industry information, communicating directly with its customers and ale enthusiasts as well as holding monthly prize draws.

The agency has also helped Purity create a Facebook fan page for UBU, the brewery’s dog who lent his name to Pure UBU, one of Purity’s award-winning ales.

As a result of the campaign, Purity’s profile has increased among beer writers as well as real ale fans across the UK and sales have doubled in the past year.