Freestyle on track with website deal
Warwick-based Freestyle Interactive has won a major six-figure website redevelopment contract from one of France’s biggest companies.
Freestyle picked up the new business from power generation and rail infrastucture giant Alstom after it was selected following a three-way pitch in which the digital agency beat off stiff international competition.
The contract represents a significant shift upwards in Freestyle’s work with Alstom, with whom the agency has worked in the past on a variety of smaller-scale projects.
The range of work on the new contract involves hosting through to the complete restructuring and redesign of all the Alstom websites.
The work will be undertaken across all Alstom’s sectors including power and transport and will bring separate websites into one single portal in order to centralise activity, strengthen the Alstom brand and improve operational efficiency.
Elaine West, Alstom’s internet manager, said: “As a large international company, our website and online capabilities are a critical part of the organisational infrastructure and communications – we recognised the existing internet presence needed updating to take advantage of new technologies.
“Freestyle had a business case demonstrating that by authorising more resource into an improved internet environment, the business would achieve cost reductions of an estimated 25 per cent on existing website expenditure.
“This web overhaul contract is an important investment in Alstom’s overall approach to web-based communications.
“The pitching and selection process was rigorous – Freestyle performed consistently well against other agencies, scoring highly across at each point of the three pitch phases.
Alex Clifford, account director at Freestyle and leader of the firm’s pitch team, said: “We had already successfully completed a range of smaller projects for Alstom in the past and so winning this larger long term contract is really great news to get at the beginning of the year.”
Freestyle Interactive managing director Suzanne Linton said: “At a time when the business, marketing and economic environment is challenging it is excellent that we are able to secure high quality, long term contracts like the latest Alstom win – the French seem to like the way we approach large scale web projects.
“More and more Freestyle is working on strategies to help companies adapt their website and online communication models – there is a clearly a move by many organisations to rationalise their online presence to become flexible, collaborative and leaner.”
Freestyle, which was founded 14 years ago and employs 45 people, is one of the largest independently-owned digital agencies outside London and the biggest in the Midlands.
Its clients include Indesit, Lloyds TSB, Thales and Volvo and among its recent projects include the relaunch of the UK bus division website for transport group Arriva.
Alstom operates in more than 70 countries and has global sales of £16.3 billion