Birmingham marketing agency KLM has rebranded under the new name of Chosen.

The Moseley-based agency said it had selected the new name as a promise to get its clients’ brands chosen more often.

Chosen, which works with brands like Britvic, Diageo, Müller, Sky TV and Volkswagen, said the relaunch signalled a strengthening of its brand, consumer and retail insight.

Chairman Jon Derry said: "An increasing demand for brand activation work caused us to focus on this core element of our offer and ultimately led to the creation of Chosen."

"Whether it’s a major integrated promotional campaign for an FMCG brand, a strategic review of a retailer’s use of POS or training licensees how to serve the perfect G&T, we want to make sure our clients’ brands get chosen more often."

Mr Derry heads a team of 35 including creative director Paul Baker, client services director Patrick Culhane and finance and operations director Pip Howe.