Bromsgrove-based Liquid Public Relations has merged with Channel Islands agency One Strategic Marketing.

The merged business will be known as Liquid and will operate from its four offices in Bromsgrove, London, Jersey and Guernsey.

The merger provides the public relations consultancy with a wider portfolio of services including advertising, marketing, design and web development.

Liquid chief executive officer Elisabeth Lewis-Jones said: "This is an exciting development for both agencies and creates a multi-jurisdictional consultancy with the skills and expertise to work locally, nationally and internationally.

"We are the only consultancy in the UK with offices in Jersey and Guernsey.

"We are ideally placed to service the growing offshore community and the important financial sector."

Ms Lewis-Jones, a past president of the Chartered Institute of Public Relations, is joined on the board by One Strategic’s managing director Jason MacKenzie, creative director Glen Smith and PR directors Katrina Bray and Lisa Gutcher.

Mr MacKenzie said: "The recent opening of Liquid’s London office, following the appointment of former global director of communications for the Association of Certified Chartered Accountants, Clive Booth, has enabled us to establish a public affairs division too so that we can meet the needs of our current and future clients."