Birmingham-based communications consultancy Clarke Associates has been appointed by a local entrepreneur to launch a new “lifestyle” drink in the UK.
Cougar, which is targeting the female market, has already achieved success in the US and is being launched in the UK by Solihull-based businessman Fraser Henderson, managing director of drinks distribution company Haywood Products.
Cougar contains 13 natural ingredients and will be sold through health outlets, fitness centres, hair and beauty salons and specialist organic retailers.
David Clarke, managing director of Clarke Associates, said he was delighted to support the company in its latest venture – having previously worked with Fraser Henderson on a number of other products.
“We have already supported Cougar’s trade launch at a major London show and are now working on the roll-out to the consumer market.
“This is an innovative product with a powerful brand that has already been well received. It’s set to become a big UK success story,” he said.
Cougar will also be exhibited at Grand Designs in London and, later this year, in Birmingham