Golley Slater Birmingham is handling PR and social media activity around Skoda’s sponsorship of US crime drama on Channel 5.

The carmaker is working with advertising agency Fallon on a campaign entitled Skoda Puzzle, a new national interactive campaign centred around the sponsorship deal.

Skoda Puzzle will encourage TV viewers to go on an online trail to find the location of a hidden virtual Skoda car.

Tying in with the crime drama theme of investigation and puzzle solving, the campaign will put the viewer in the role of detective, giving a new clue to the whereabouts of the hidden virtual car each week.

TV viewers will then have a chance to see the clue across all US Crime drama on Channel 5 programming throughout the week.

US crime on Channel 5 includes CSI: Crime Scene Investigation, Law & Order Criminal Intent and NCIS.