Birmingham-based Rewired PR has strengthened its senior management team with the appointment of Sir Bernard Zissman as chairman.

The appointment of Sir Bernard, who led the team which developed the International Convention Centre and Symphony Hall, is announced as the company celebrates its third birthday.

Ruth Pipkin, managing director at Rewired PR said: “Rewired has grown beyond my expectations within the first three years, and by combining Sir Bernard’s considerable business expertise with the innovation and ambition of the team I’m confident that we will continue to develop apace.”

A former Lord Mayor of Birmingham and senior City Councillor, Sir Bernard has enjoyed a busy political and business career.

The appointment will also see Rewired take on Sir Bernard’s presentation and training consultancy, Confident Communications.

Sir Bernard said: “Birmingham’s reputation as an innovative centre for the creative and communication industries is growing by the day.

“For me to join at this time the young and professional team at Rewired is both exciting and challenging as the company reaches out beyond our city to expand its client base.”