Staffordshire agency TAMBA has created a viral game to catch the eye of budding boardroom stars.
The firm has been awarded the contract to create a campaign for the Chartered Management Institute (CMI) and Institute of Consulting (IC), which centres around a web-based game called ‘Battle for the Boardroom’.
The game has been developed to increase brand awareness among the UK’s student and first-line management communities.
The “advergame” is a one-player strategy game in which players compete against a computerised opponent to take over a corporate metropolis.
Players are encouraged to wipe out the opponent’s control of each city and can do this by taking over as many buildings as possible in a level, including the opponent’s HQ, which will stop his teams regenerating.
TAMBA chief executive Kay Hammond said: “This game is a cerebral challenge, ideally suited to strategic managers.
“The use of online gaming is a great way to capture the next generation of managers with some engaging content which breaks from usual membership acquisition tradition.”
Adam Thompson, marketing manager at the CMI, said: “We’ve been looking for ways to engage with a younger audience, promoting the existence of the two organisations as a support resource throughout their careers right from the moment they graduate.
“With more and more students engaging with brands through online games we felt that by creating something challenging we could capture their imagination, give players the chance to share their achievements on Facebook and Twitter and let the game spread virally.”
Meanwhile TAMBA has appointed a business development director as part of a continuing programme of recruitment.
Adam Segura joins from Cognition where he was commercial director.
Prior to that, he held director-level roles at a number of high-profile agencies including Wunderman, Joshua G2 and Billington Cartmell.
He said: “Once I had researched and met the TAMBA team there was absolutely no question in joining what is clearly one of the most progressive and creative digital agencies out there.
“Already well-known for conceiving and developing games and apps for the likes of Reckitt Benckiser, Expedia and Virgin Active, the real opportunity for TAMBA is to bullishly engage with the market to bestow the tremendous strategic prowess that the agency has to offer.”
Ms Hammond added: “Despite tough economic conditions recently, TAMBA has achieved excellent growth in our retained business and we feel the time is now right to bring Adam on board to help us attract even more clients and grow the client services team”.
