Wyatt International has launched what it claims is the UK’s first car care app, for automotive surface care product firm Meguiar’s UK.

The Meguiar’s UK iPhone App has been designed to give car care enthusiasts hints, tips and events information and allows users to keep up to date with the latest product news from Meguiar’s UK.

Mark Fones, client strategy and creative director at Wyatt International, said: “After 18 months supporting Meguiar’s UK with its PR and social media campaigns, the creation of the app was a natural progression for the team and highlighted Wyatt’s growing digital capabilities.”

The app forms part of a wider digital strategy Wyatt International has delivered for Meguiar’s UK, which includes support of its Twitter and Facebook profiles.