A Birmingham technology start up that helps simplify social media for business has claimed an industry first by incorporating Google+ into its software.
CrowdControlHQ’s buzz monitoring feature now searches Google+ public posts as well as Twitter, Facebook, Google news and blogs.
The company’s development team, based in the Jewellery Quarter, has also built a free tool for brands to search Google+ public posts independently of their service.
The tool allows brands to listen to what is being said about them across Google+ public posts providing demographic information around gender and location of the users and their mentions.
James Leavesley, co-founder of CrowdControlHQ, which works with brands such as Cadbury, AGA, Decathlon, Luminar Leisure and West Midlands Police, said: “We are seeing real enthusiasm from brands to get a foothold on Google+ and start engaging with its users. In advance of the official launch of brand pages, believed to be coming shortly, our buzz monitoring feature and the searchgpl.us site allows brands and businesses to begin to listen to what the Google+ community has to say.
“The social network has seen unprecedented growth and reports are estimating over 43 million active user profiles. Being able to listen to what is being said about your business on Google+ will allow brands to prepare for full engagement.
“It’s all the more exciting that we as a Birmingham start up have managed to get there first.”
Denver Coulson, director at HT Digital based in Sutton Coldfield, has been working with CrowdControlHQ and said: “As with any new social platform, the most important thing during the initial stages is listening to the conversation and analyzing the data. Having the ability to track and monitor what’s being said about a brand on Google+ now will put any marketer or PRO leagues ahead when it to comes to engagement.”