A Birmingham-based digital agency has completed work for Ann Summers to develop a new microsite and supporting mobile apps to launch a model competition as part of its consumer brand re-launch.
Fast Fwd Multimedia, based at Fazeley Studios in Digbeth, was awarded the contract after pitching to support a re-launch campaign, incorporating promotion of the new Ann Summers brand and new look autumn/winter product range.
Fast Fwd built www.sexyuncovered.com, and created an interactive game to direct attention to the new brand and its quest to find the new face of Ann Summers.
The contest could be applied for through online applications from the public and a dedicated iPhone app developed to allow women to submit their entry to the model search via their smartphone.
Fast Fwd was also involved in the development of social media integration solutions to drive Ann Summers’ 250,000 Facebook fans and 19,000 Twitter followers to engage with the campaign.