Viral advergame and app specialists Koko Digital have launched a new game and Facebook application for Confused.com.
The Staffordshire-based company moved to a new studio in November after winning several big projects in 2011, and released Cara’s Pocket Launcher and Cara’s Message To You – their third and fourth projects for Confused.com – in January.
They follow quickly on from Cara’s Magic Pocket, which was launched in July 2011 and has now been played 1.5 million times, and the award-winning World of Confusion game and social media app from 2010.
Director Stuart Howarth said: “Cara’s Pocket Launcher is a game which tests your timing – you have to fire Cara as far as you can from a cannon, and the better your timing is, the further she will go.
“And Cara’s Message To You is an app with two animated messages you can personalise and send to your Facebook friends.
“Our previous projects for Confused.com have been hugely successful – World of Confusion has been played over seven million times.”
The World of Confusion project won several awards for Koko, including the Roses Design Award for Best Online Game and Best Online Promotion in 2010. Confused.com’s head of marketing communications Joby Russell said: “Grabbing attention is important in our market.
“Our new game developed by Koko is our best yet for delivering this. It’s totally addictive, completely free to play in Facebook and easy to share and play with friends.”
Koko Digital was formed in 2006, and specialises in viral advergames and social media applications. Previous clients include Phones4U, Rough Guides and Red Bull.