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Bloomer Heaven and AFH agree joint venture

A Birmingham-based accountancy firm has formed a joint venture with an independent wealth management and financial advice company.

The partnership between Bloomer Heaven and Bromsgrove-based AFH will operate under the banner of Bloomer Heaven Wealth Management to provide independent advice to Bloomer Heaven’s clients.

The new company has been authorised by the Financial Services Authority as an appointed representative of AFH and advice will be undertaken by the professional team of advisers at AFH Wealth Management.

Director of Bloomer Heaven Jay Boyce said: “The need for coordinated financial advice has never been greater.

“In the face of the recession, volatile stock markets, government deficits and higher taxes, clients are uncertain as to the best way to plan ahead.

“Whether we are talking about those who have made or who are making returns from their businesses or others who simply want to plan for their future needs or retirement, the need is for the whole picture to be looked at so that objectives can be met, returns maximised and tax bills reduced to a minimum.

“We believe that it is essential to offer our clients integrated advice and this was the driving force behind our partnership with the AFH Group.”

AFH currently has 50 IFAs and offers a wealth of financial services to corporate and private clients. They are one of the few IFAs in the country to offer in-house discretionary portfolio management and stockbroking services.

AFH managing director Alan Hudson said: “The new partnership will bring together accounting and tax planning on the one hand and independent financial advice on the other to plan for the future and we will be keeping clients up to date with developments in the world of wealth management.

“Whether we are talking about business entrepreneurs or anyone with savings, accumulated wealth or pension funds, this coordinated approach is the best way forward.”

Bloomer Heaven, which was founded in 1877, is one of the largest independent accountancy practices in the West Midlands, providing a range of advisory services to businesses and individuals across the region.

Last year AFH bought the West Bromwich Building Society’s IFA arm and is seeking takeovers of IFA practices.

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