PKF advise on Granada Learning purchase of W3 Insights
A West Midland educational firm which has developed ways of assessing children’s attitudes to learning has been sold to the Granada Learning Group for an undisclosed sum.
Wolverhampton-based W3 Insights is the market leader in psychometric pupil attitude measurement for schools.
The deal was advised in the region by Malcolm Cook and Elinor Mathieson, corporate finance partner and director in the Birmingham office of accountants and business advisers PKF and by James Hayes of FBC Manby Bowdler.
Granada said the deal would enhance their existing assessment and school self-evaluation programmes and give teachers additional tools to unlock their pupils’ learning potential.
Launched in 2002, W3 Insights’ core business is electronic assessment, training, advice and consultancy.
“It is a fantastically go-ahead and innovative company – just the sort of business we need more of in the West Midlands,” said Mr Cook.
“It has received critical acclaim from Government, academia and educational professions working at all levels as its measurements provide vital information that can help reduce the negative impact of disaffection and low self-esteem on a child’s attainment.”
All W3 Insights’ staff will continue working from the company’s offices on Wolverhampton Science Park.
