Black Country-based 2 Sisters Food Group has appointed former ITV chief executive Charles Allen as non-executive chairman.
The appointment of Mr Allen, who has held the role of chief executive or chairman at major firms such as Compass Group, Granada Group, Granada Media, Forte Group and EMI, follows the firm’s recent acquisition of Northern Foods.
Mr Allen is currently chairman of Global Radio and a senior adviser to Goldman Sachs and until last year he was a non-executive director of Tesco.
Northern Foods is being integrated with West Bromwich-based 2 Sisters Food Group to form the fourth largest food producer in the UK, with £2 billion worth of annual sales.
The firm is seeking to grow to £3 billion of annual sales by 2015.
Mr Allen acted as an adviser during the acquisition process and will sit as an independent chairman of the board of 2 Sisters Food Group.
Ranjit Singh, chief executive of 2 Sisters Food Group, said: “We are delighted that Charles is joining us.
“He brings a wealth of experience to 2 Sisters as we work to become fit for growth and bring the teams across 2 Sisters and Northern Foods together.
“We have a vision to grow to £3 billion of sales by 2015 and the experience Charles has across many sectors will help us to deliver on this.”
Mr Allen said: “This is an exciting time to be joining the board of 2 Sisters and I am impressed by the real passion for putting the customer at the heart of everything the company does.
“I am really looking forward to working with Ranjit and his team as we continue to build the business.”