Neil Rami: We’re building up an appetite
May 20 2009 By Neil Rami
We are always looking for new things to say about Birmingham, to grab the attention of the media and the public.
And with plenty going on in the city, including commercial development, multi-billion pound public sector infrastructure projects, sporting success, and so on, there are plenty of stories to tell.
However, it is important that we keep finding new ways to tell those stories and keep them relevant. Birmingham sells itself to people when they get here, but we need to keep on giving them reasons to come.
Events are an excellent way of doing that. Everything that Marketing Birmingham does focuses on improving perceptions of Birmingham and attracting more visitors to the city, for business and leisure. Events create noise, get people talking about us and generate interest and intrigue in finding out more. They are also a great way to showcase what we’re good at, with examples such as Style in the City showcasing the fantastic fashion and retail offer in Birmingham, Artsfest profiling the diversity of the city’s arts and culture scene and music events such as Moseley Folk Festival attracting national and international attention.
Taste of Birmingham is a four-day celebration of all things food and drink in Birmingham. It showcases our restaurants, bars, chefs, and producers.
The very fact that Birmingham was the first city outside London to run a Taste festival demonstrates how well-regarded the food and drink scene is here and now that the event is entering its fourth year there is clearly a huge appetite for it locally.
Taste attracts several thousand visitors and brings money directly into the city at the same time as promoting our restaurants, bars and local producers to a key audience. It also makes people sit up and take notice of the city on the back of the brands that choose to be associated with it.
Having said that, our focus this year is very much on making Taste of Birmingham a truly local event, celebrating local businesses and talent.
There will certainly be a buzz on the opening night, when the business community of Birmingham and the region are invited to Taste of Business, the city’s biggest networking event. Business is the lifeblood of this city and we want to ensure that our business people stay close to the city’s leisure offer, to help promote it for the good of the regional economy and the profile of the city.
Register for free to attend Taste of Business on Thursday, July 9, at www.visitbirmingham.com/taste
* Neil Rami is Chief Executive of Marketing Birmingham