This may seem heretical on the Creative pages of this esteemed publication, but I think the time has come to rethink the term “creative industry”.

It is widely misunderstood: misused and appropriated by a number of other sectors.

Technically, the creative industries are “defined” by the Department of Culture, Media and Sport as 13 distinct sectors of business, including design, advertising, film and media and art and antiques.

Other sectors clearly rely on design and creativity. Take the car industry for example (and yes, we still make cars in Birmingham, in spite of rumours to the contrary).

The recent £5 billion investment in new products and innovation at Jaguar Land Rover is characterised by its commitment to build a new hybrid supercar based on the exciting C-X75.

This investment will bring business opportunities for designer and other creative thinkers.

I have also related how cultural organisations can be in making exciting things happen on relatively meagre resources.

Staff at cultural organisations constantly have to think of new ways of doing things and to make up for a lack of resources by creatively applying problem solving skills.

In these “times of austerity”, all businesses could benefit from such a resourceful approach.