Rich List 2012: No.23 - Jonathan Kendrick (£330m)
Wolverhampton-based Jonathan Kendrick’s isn’t just good with money. It looks like he’s good with vodka as well.
He’s launching a new brand of vodka – OVAL – which, it is claimed, is the answer to every vodka drinker’s dream: a vodka which minimises hangovers.
Jonathan Kendrick, aged 52, has bought an Austrian factory in partnership with US billionaire John Paul DeJoria as part of his ROK Stars venture which is looking to bring innovative new products to the market.
He says, "OVAL is wholly unique in the spirits market in that during its distillation process we bond water molecules to the alcohol molecules naturally, thus reducing the dehydrating effect of consuming alcohol. Our slogan is ‘enjoy more, hurt less’"
He has bought 51 per cent of the factory and has already sold the entire first year’s production of 800,000 bottles
Jonathan Kendrick founded Albrighton-based ROK Entertainment Group eight years ago and it goes from strength to strength. With big gains in share price and its products available to more than 700 million mobile phone users worldwide, ROK is making a serious assault on the US market.