Angela Maxwell: Digital strategies are crucial to any modern business
Oct 20 2010 By Angela Maxwell
I suppose it is human nature to fear something we don’t feel comfortable with or truly understand... nothing to be ashamed of, just the way we operate.
Nine times out of ten, we discover much to our pleasure that this initial spectre of doom isn’t as bad as we first thought. In fact, we actually quite like it.
Many businesses I’ve spoken to display a similar mentality when it comes to the digital world.
They eye Twitter with disdain as it’s not core to bottom line, the mere mention of Facebook sends them into fits of rage and don’t get them started on Foursquare.
Once you calm them down, usher them gently away from the media hyped platforms and explain the real advantages of embracing technology, you can start to paint a different picture.
This is why Hello Business is so important to the region. It’s not about naval gazing at our wonderful digital and creative hub (which, incidentally, it is), but for getting companies to think about ‘digital’ as a core business principle.
The interactive sessions and real life SME examples will explain how you can use technology to save costs, target new clients, forge new partnerships and promote your business to a whole new audience, often for the fraction of a half page ad in a trade journal.
They should also give an insight into how different platforms work and how businesses can benefit, whilst reinforcing the fact that you should only use digital technology if it positively contributes to your overall strategy. Not simply because your friends/rivals are doing it.
The message is clear...‘we need more adopters’ and then these new adopters should be encouraged to use the digital specialists we are blessed with in the West Midlands.
A bit like a retweet but with more economic value.
* Angela Maxwell, managing director of Acuwomen.
You can follow Angela on www.twitter.com/acuwomen