Buzzword bingo, light lunch and inevitable information pack aside, the Creative City launch was uninspiring.

I struggled to understand what it was about. If it was meant to be an introduction of the LEP to creative companies and the repackaging of regeneration plans, it felt more like a parochial “dog and pony” show, put on for the benefit of the minister.

So who jumps through the hoops? What do the hoops even look like? What was there to focus on? Where is the Greater brumminess in the plans? I’m still asking these questions in spite of an online debate with the powers that be.

Unlike the emperor’s subjects, I am unable to pretend that anything more than small puzzle pieces are on the table, without the picture of how they could slot together.

Ed Vaizey has added Birmingham Creative City, to his trump cards, London Tech City & Manchester Media City, to complete the set.

He promised to champion Brum’s cultural and creative sector for as long as he was minister.

Andy Street, the LEP chairman, was charmingly energetic and I’m told that he is working with all the major cultural organisations in the city.

Andy suggests we will be able to grow the city’s cultural offer and jobs.

“We have a great base to build upon and this is about stretching that and leveraging it for economic advantage,” he said.

Great sentiments, I am hopeful that we will see action and make the hoop-jumping worthwhile. It’s a beginning but needs to put the citizens in the plan too.

The empty “jam jar” is out for a fund to facilitate a mixture of soft loans and equity investment. Announcing the jam jar without the jam felt like it allowed the councillors to grandstand.

They trotted out their wares for the minister, but seemingly for no one else’s benefit.