“They give you a piece of underwear to wear and that’s it. You just go for it. It’s quite empowering, actually,” she says.

“You are just there with a room full of people. I just went ‘Ta-da!’ And that was it, really. You just get on with it. Put the heaters on – and that’s that.”

She doesn’t feel she is betraying the sisterhood and would be happy to address any concerns feminists might have about her more risqué modelling assignment.

Louise says: “I’d like to have a conversation with them because at the end of the day you are talking about sportswomen. All we do all day is run around in knickers and a cropped top for two days, yet what we achieve while we are doing that is phenomenal. I challenge anybody to do what we do and not feel good about themselves.”

Louise, a graduate in French studies from the University of Birmingham, is happy to discuss the importance of looking good for female athletes. During a recent appearance on The Jonathan Ross Show she spoke about some of the more intimate details of pre-competition grooming.

“They asked me what my preparation was. I just told them,” says Louise, matter of factly. “That’s just an honest account of what we get up to. You get through a lot of razors.”

During high-profile competitions, there is no escape from television’s prying eyes.

“The kits are getting smaller. Cameras are everywhere you go. The amount of times you will bump into cameramen is unreal,” says Louise.

“You are aware as a woman you are constantly on show. For a two-day event, you are perhaps on the track for 20 hours. You want to make sure you feel your best and nothing is left to chance.”

Is there pressure to look good?

“I think it’s all part of the preparation. You know if your wife or girlfriend goes out for the evening it takes them an hour to get ready.

"It’s no different for an athlete. For me, when I step out on to the track I want to feel and look my best. It’s a mental preparation you go through to make sure you feel as good as you can.”

So she goes through the whole make-up thing before walking out on to the track?

The question prompts the only hardening of Louise’s jovial, relaxed demeanour and provides an insight into the other side of Louise Hazel – Louise Hazel the competitor.

“I don’t call it make up,” she says. “I call it war paint.”