First look at Land Rover's new compact Range Rover Evoque
Jul 1 2010 By Edward Stephens
This is the first official picture of Land Rover’s new “baby” – the Range Rover Evoque.
The all-new coupé will be the smallest, lightest and most fuel efficient Range Rover ever produced and will create 1,000 new jobs in the Merseyside area when it goes into production at the Halewood plant in 2011.
The wraps came off the car and its name was revealed tonight (Thursday) at the star-studded 40th birthday celebration of Range Rover in London.
Unlike models in the current Range Rover line up, customers buying the new Evoque will be able to opt for either four-wheel-drive or two-wheel-drive versions.
Phil Popham, managing director of Land Rover told the launch gathering: “The all-new Range Rover Evoque is an important step for the future continued success and growth of the brand.
"Customers can be confident that the new car will be premium, luxurious and just as special as the other Range Rover models. Its sporting looks and unique qualities will open the brand to a new group of customers who may not have considered a Range Rover product before.
“The all-new Range Rover Evoque is a true global car and will be sold in over 160 countries. It was important to give the car a name that was instantly recognisable through language and cultural boundaries throughout the world.
"We wanted to create a new name which was innovative and different. A name which implies exclusivity and arouses emotions.
“Evoque is cosmopolitan and cross-continental, sophisticated and matches the car’s urban elegance.”.
Gerry McGovern, Land Rover design director, said: “The all-new Range Rover Evoque marks a bold evolution of Range Rover design, providing customers with a desirable, premium and compact car like SUV.
“Its unique silhouette accentuated by the distinctive falling roof and dramatic rising waistline creates a modern and relevant execution of the familiar Range Rover design language. This car makes a powerful statement of the Range Rover’s brand intent to appeal to a wider audience."
