Success of new XJ behind sales boost for Jaguar Land Rover

Jul 7 2010 by Tom Scotney, Birmingham Post

Sales of the new Jaguar XJ launched a month ago by the Midland carmaker have seen the company running at more than 40 per cent above last year’s level.

Sales of Jaguars are up 42.5 per cent in the year to date. Since the XJ launched at the end of May, 295 have been sold – significantly more than comparable cars from rival makers, Jaguar said.

In the same period, 995 Jaguar XFs and 188 XKs were sold.

The total sales figures were 42.5 per cent above the same period in 2009. Jaguar, now owned as part of the JLR group by Indian firm Tata Motors, has seen its fortunes bounce back in recent months after one of the worst years in its history thanks to the recession.

Geoff Cousins, the managaing director of Jaguar UK, said: “Like the XF, 60 per cent of people that have ordered an XJ are new to the Jaguar brand, with owners of premium German brands proving to be the keenest to buy an XJ. This highlights just how well the XJ has been received among Britain’s leading businessmen.

“We have got off to a great start, with more than 600 new XJs already on the road in the UK and customer deliveries now starting in earnest.”