Chinese dancers brought a touch of Eastern promise to Castle Bromwich in Birmingham – to help launch Jaguar’s newest model, the Jaguar XF.
The Birmingham-based Choy Lay Fut Lion Chinese dance troupe joined the celebrations with more than 500 employees at the Birmingham car plant to mark the debut.
The exotic dancers marked a double celebration at the factory as the first all-new XF has already been snapped up by a Chinese customer as Jaguar sales in the Far East continue to soar.
The first 12MY Jaguar XF was due to roll off the production line today destined for a China-bound ship.
China is currently Jaguar Land Rover’s third largest market, with sales due to clock up 40,000 this year.
Grant McPherson, plant director at Castle Bromwich, said: “The outstanding quality and efficiency achieved by the manufacturing team has been a key factor in the success of the Jaguar XF since it launched in 2008, so we wanted to mark the production of the first Chinese car in a very special way.
“The whole team at Castle Bromwich is extremely proud to have played a significant role in making the Jaguar XF such a global success.”
Meanwhile, VIP celebrations at Castle Bromwich were continuing this week with an appearance by famous US chat show host Jay Leno and his camera crew.
They were filming a sequence on the new model for their American audience.
The US TV star has been a keen Jaguar fan for years, owning a number of the luxury brand.
The XF – which replaced the popular S-Type – has been a big success story for Jaguar, clocking up around £300 million worth of advance orders weeks before its showroom debut more than three years ago.
The car is manufactured at Castle Bromwich, replacing the long-running S-Type after more than nine years in 2008.
The new XF boasts advanced technologies and fresh styling, including changes to the front end with new headlight units.
China was Jaguar Land Rover’s biggest growth market in 2010, and sales trail only the UK and US for the Midland manufacturer.