BIRMINGHAM born and bred music, comedy and artistic talent will be at the heart of the relaunched Eid Mela event staged in Cannon Hill Park next month.
The event has been rebranded The Birmingham Eid Mela together with O2 after council bosses secured sponsorship which will ensure the festival remains free.
Held on Sunday, September 2 from 12.30pm, the Eid Mela has been redesigned as a celebration of Islamic music and culture open to people of all backgrounds.
It is a change of direction for the event after the city council took over the organising committee from a long-standing group community activists.
The new steering committee includes councillors of all parties and faiths and from various parts of the city. And sponsorship wlll go some way to easing council fears over a £400,000 shortfall in the events budget.
Headlining the day is comedian Shazia Mirza, the former Birmingham Mail columnist who has been a guest panellist on TV shows such as Have I Got News for You and The Wright Stuff.
Also on the bill are the Islamic vocal, or Nasheed, group Ashiq Al-Rasul, Hodge Hill born bhangra/dance/R&B musician Deen Janjua and African Caribbean rap group Mecca2Medina.
There will also be a fairground, a traditional Asian Bazaar with arts, crafts, food and jewellery, cricket and kabbadi tournaments.
Chairman of the organising committee Majid Mahmood said: “The event’s main aim is to hold a celebration to mark the end of Ramadan, the Islamic month of fasting. It is an inclusive and diverse event attracting people from all communities.
“We are delighted that we are able to showcase some of the best Birmingham born and bred talent at the Eid Mela.
“We are also in talks to hold an Islamic Exhibition to showcase Islamic history, culture, and origins in the city so that people from different backgrounds have a better understanding of Islam.”
He added that they welcome comment and feedback ready for future Eid Mela events.