Leonie Hodge of Family Lives said 70% of all rapes are carried out by someone known by the victim and said many of the young males she has spoken to do not understand what rape is.

She said: “This advert is really strong because it actually dispels the myths about rape and it says to people ‘you could be a victim of this’, it could happen to anyone, and also for young males, ‘you could be a perpetrator of this’, if you’re putting too much pressure on and you’re forcibly getting what you want, that is rape, there’s no consent.”