Cameron praises Cadbury for Fairtrade support
Tory leader David Cameron has toured chocolate giant Cadbury's factory in Birmingham and praised the company for its efforts to support the Fairtrade movement.
Mr Cameron also confessed to a childhood liking for the plant's trademark dark chocolate Bournville during a guided tour of the sprawling site in the area of Birmingham after which it was named.
The Conservative leader told reporters he had always had a keen interest in the history of the world-famous confectioner, which was founded by Quaker George Cadbury in 1824.
Commenting on Cadbury's recent announcement that its Dairy Milk brand is to become a Fairtrade product by the end of this summer, Mr Cameron praised the firm for its efforts to improve the lives of cocoa farmers in Ghana.
"Business is not just about making money, it's about how you make your money," Mr Cameron said. "I think Fairtrade is a very good concept, where companies and developing countries work together."
The visit to Bournville - which employs about 2,500 workers - was Mr Cameron's first regional engagement since his return to work following the death of his son, Ivan.
Bournville, where Mr Cameron took time to chat with apprentices and long-serving employees in a canteen, turns out about 300 million bars of Dairy Milk each year, along with 400 million Creme Eggs.
Asked which of the factory's products he favoured, the Tory leader revealed: "I like dark chocolate rather than milk chocolate. It's quite difficult to find it sometimes, but I was brought up on Bournville."
