The Bullring shopping centre is promising a fashion spectacular as part of the Style Birmingham Live event this month.
The Show: Redefinition is a catwalk show with a difference as it brings together fashion and technology for a visual treat of illusions and multi-dimensional treats.
The Show: Redefinition will use Musion 3D technology to create the illusion of a volumetric model on a holographic backdrop, while real-life models emerge onto the catwalk wearing the top trends for autumn/winter 2011.
Britain’s Next Top Model 2010 winner Tiffany Pisani will step on to the catwalk but as she's never been seen before, plus there is promise of another very special guest joining the models on stage.
The Show: Redefinition takes inspiration from the key trends for AW11 including gothic-influenced Dark Romance, and elegant 40s Flair inspired by Hollywood luxe and beautiful silhouettes.
Many of the centre’s shops, including Reiss, French Connection, COS, Forever 21, River Island and Kurt Geiger will take part in The Show: Redefinition with make-up provided by The Body Shop and hair created by Regis at Debenhams in Bullring.
Louise Hamer-Brown, head of marketing at Bullring, said: “We’re known for pushing the boundaries during our shows, having incorporated an element of drama and theatre into the shows we’ve hosted before.
"But The Show: Redefinition is different, combining pioneering technology, that only a handful of retailers have used before, and fashion to create a truly head-turning illusion.”
The fashion show is free to watch, but VIP seats can be won by visiting www.browsebullring.co.uk.
The Show: Redefinition times
Friday September 23: 10.30am, 1pm, 3pm, 5.30pm
Saturday September 24: 11am, 1pm, 3pm, 5pm
Sunday September 25: 11.30am, 1pm, 3pm